Sustainability remains a paramount focus in the packaging industry. In 2024, we anticipate a heightened emphasis on eco-friendly materials, recyclability, and the reduction of plastic usage. Brands and businesses are increasingly turning to biodegradable, compostable, and recycled packaging materials to minimise their environmental footprint.
Smart packaging, featuring QR codes, RFID tags, or sensors, is gaining significant traction. These technologies offer consumers interactive experiences, such as accessing product information, tracking freshness, and even reordering products through scanning. In 2024, expect further integration of these technologies into everyday packaging.
Minimalist packaging design not only minimises waste but also resonates with consumers seeking simplicity. Clean lines, minimal graphics, and environmentally conscious design and materials will continue to shape packaging aesthetics.
Customisation extends beyond the product itself and into packaging. In 2024, we can anticipate more personalised packaging options, enabling consumers to tailor the appearance of their products to their preferences. This trend creates a distinctive and memorable unboxing experience.
Food packaging is a hub of innovation, especially as consumer demand for freshness and convenience grows. Look for advances in active and intelligent packaging, such as temperature controlled packaging that extend product shelf life and packaging that alerts consumers when food is nearing expiration.
Consumers are increasingly interested in the origins and production process of their products. Transparent labelling, which includes information about sourcing, production practices, and social responsibility, will continue to gain importance in 2024.
Digital printing techniques are revolutionising packaging with vibrant, high resolution graphics and shorter production times. Brands can easily create intricate designs and experiment with personalisation.
Sustainable inks and coating, which reduce environmental impact, are expected to become more wide spread. Options like water-based and soy-based inks align with the sustainability goals of many brands.
