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The meal kit market in the UK is growing fast, providing quick dinners and a variety of recopies.As consumers are more and more driven my convenience and reducing food waste. But in the meal kit industry it’s not just these aspects that matter to the consumer, the packaging they arrive in is just as important, with consumers driven increasingly by; sustainability, experience, and functionality.
The box your meal kit is delivered in and the packaging used inside, is the first thing your customer sees when its delivered, making it absolutely essential you get your meal kit packaging right…
The packaging you use for your meal kit deliveries, is much more than simply a box, it can impact everything from freshness to food safety, and sustainability to branding and experience. In a competitive meal kit market like the UK, businesses that make innovative and effective packaging a priority are more likely to see success. Investing in packaging that meets both the needs of consumers, the product and the environment, can; enhance customer experience, build brand loyalty, and deliver an exceptional experience.
