Black Friday is just around the corner, and its time to start thinking about how your packaging can help the success of your business during this shopping frenzy. By getting your packaging right, you won’t only protect your products, but create unboxing experiences and repeat customer orders.Â
Firstly there are some considerations you will need to make:
Durability: Black Friday sees an increase in shipping and handling, your packaging will need to be strong enough to withstand the conditions in transit.
Branding: Your packaging needs to be instantly recognisable! Consider your designs, colours, logos, fonts, imagery and messaging. Reinforcing your brand identity.
By considering these 5 factors of your packaging, your off to a great start and solid foundations for a successful Black Friday packaging strategy.
We have a few packaging ideas that will help you to stand out from the crowd, over come challenges, and reach your targets:
Gift Boxes: Putting products in gift boxes adds a touch of luxury to your customers experience.
Mailing Bags:Â Small items offer convenient and cost effective ways of sending items in the post. There are now paper alternatives to the conventional plastic mailing bags.Â
Custom Tissue Paper:Â Printed and custom designed tissue paper is a fantastic way of adding your branding to your packing strategy. It also creates a really positive unboxing experience for customers.
Here are some simple things you can do to make sure that during the ‘golden quarter’ your business and operations run smoothly and efficiently.
Do you have any questions about Black Friday, or preparing for the peak season? Contact us for help and advice on your packaging and packing processes.
